Owing to the ever-increasing prevalence of social media use, social commerce has become an important part of e-commerce. This study endeavors to explore the impact of social media quality and social support on the social commerce (SC) intention directly and through the variable of perceived risk. The sample included 214 social media users in Isfahan collected through simple random sampling meth...

Today, social media as a channel for offering educational services has become an extensive and effective educational tool for the students. This survey aimed to investigate the effective factors on intention towards social commerce of educational services among students. The statistical population included social media users at Isfahan university of medical sciences in Iran. 214 students were s...

problem statement: the research's problem lies in the fact that deploying m-commerce technology in jordan represent the first serious trail to understand and explore the critical determinants that affect deploying mobile commerce technology. approach: this research applied tam model using the following variables: perceived trust, perceived usefulness, perceived ease of use, social and cultural ...

This study attempts to investigate how culture plays a role in influencing peers’ online shopping intentions in social commerce, conducted in Facebook – a social network site in a cross-national settings. We are interested in studying the moderating effects of the culture factor on the relationship between social interaction and social commerce purchasing intention, and trust; and the mediating...

As businesses are seeking to leverage the benefits of social networks, social commerce has emerged to achieve greater economic value by combining the power of online social networks with online shopping. Whereas the importance of social commerce is widely recognized in current literature, there are limited studies on factors that affect the intention of individuals to engage in social commerce....

A higher number of socially anxious users were found as more joined social network sites. Since commerce has become an important issue, this study investigated the effect anxiety on online users’ intention. Online interactions are hypothesized to influence intention directly or indirectly through support. 427 effective samples collected from Facebook users, and results confirmed most causal eff...

Understanding why people seek shopping recommendations from others on social commerce sites can help managers design strategies to encourage users’ engagement of social commerce. The purpose of this study is to examine the determinants of customers’ intention to seek shopping recommendations on social commerce sites. Drawing upon the theories of social capital and behavioral intention, a resear...

In recent years the emergence of Web 2.0has brought changes in businesses. It may be observed as a paradigm shift in business (Wigand, et al., 2008). It has affected e-commerce, resulting in the emergence of a new concept known as social commerce. This has also led to changes within many business plans in online markets. Drawing on the Technology Acceptance Model (TAM) (Davis, 1989) the author ...

This study presents a modified Unified Theory of Acceptance and Use of Technology (UTAUT) to examine key factors that affect the intention to accept and the subsequent use of mobile commerce (M-commerce) among Jordanian consumers. A survey questionnaire was used to collect data from 447 undergraduate university students using a stratified random sample, and analyzed by using a structural equati...

In this era of exponential advancements in information and communication technology, the world has witnessed a high pace contribution of technology in every filed of life. The use of mobile services for doing commerce activities is increasing day by day. Mobile companies are concerned to know the factors to increase the usage even further. This research measures the factors which foster the con...